CORPORATEHISTORY

Relaunch of the Adam Henkell range.

In February 2021, the elegant variety of sparkling wines from Germany's most exported sparkling wine brand will welcome spring with the V-label. This means that all Henkell varieties are now officially vegan-certified and recognisable at first glance. With the help of the internationally recognised and protected claim for vegan and vegetarian products, the global brand is thus providing even more clarity and transparency when it comes to sparkling wine.

The only true Piccolo since 1935 - Henkell is the inventor of the Piccolo. That's why the Henkell Piccolo Blanc de Blancs and Rosé varieties have been expanding the Piccolo range in the German market since spring 2020 and underline Henkell's Piccolo expertise.

Henkell's alcohol-free sparkling wine is exceptionally good - 70% of test subjects rated the 2019 alcohol-free sparkling wine as this or "very good" in a sensory test. This puts Henkell alcohol-free sparkling wine significantly above the competition.

Gold Edition- Designed by the artist Robert Weber, who also created art for Henkells Marble Hall.

Major success for Henkell at the spring tasting of the Berliner Wine Trophy 2016. Henkell Trocken, Henkell Brut, Henkell Halbtrocken and Henkell Rosé were also awarded gold medals.

The luxury, limited White Edition of Henkell Blanc de Blancs has been drawing admiring glances on the sparkling wine shelves since October 2015. Only limited quantities of the fine, pearly, fruity, sparkling Blanc de Blancs variety are available in the trendy, high-quality, coated white bottle.

Another highlight has been added to the Henkell range. Henkell Alcohol-Free, a sparkling, alcohol-free alternative that offers an unlimited taste experience, has been on the market since April 2015.

Cause for celebration! Sparkling wine lovers from all over the world have already reached for Henkell a billion times. One thousand million bottles sold - this anniversary is the culmination of a success story that began in 1856.

Modern extensions of the product range are shaping the current millennium. With new creations taking in current sparkling wine trends, the brand is always keeping up with the times.

However, Henkell presents itself in an entirely new design in 2014: A new and expressive image gives the entire Henkell product line a fresh and modern look.

Henkell was the official sparkling wine for the winners at the German residence at the 2008 Olympic Games in Beijing, at the 2010 Olympic Games in Vancouver and at the 2012 London Games.

Moreover, at the Olympic Winter Games in Sochi in 2014, Henkell was again the sparkling wine with which the German medallists were honoured and celebrated.

According to a GFK study from January 2009, Henkell Trocken is the most famous sparkling wine in Germany. And what is more: In 2009, sparkling wine manufactured by Henkell was sold in more than 70 countries worldwide – more than 13.2 million bottles.

As a result, Henkell is the most exported German sparkling wine. These are figures promising a strong future for sparkling wine manufactured by Henkell.

The parent company Henkellsfeld celebrated its 100th anniversary on 27th November 2009.

Henkell & Co. celebrated the 175th anniversary of its winery.

The company celebrates “150 years of Henkell Sparkling Wine“.

As a tribute to the company’s founder, Adam Henkell, the premium brand Adam Henkell is launched at specialist retailers and in gastronomy.

Henkell Trocken Piccolo is introduced to a broad group of consumers.

Otto Henkell II, who took the helm in 1945, was not only able to revive the company but also established the Henkell brand as a generic term for German sparkling wine.

The “Gentleman in Black” becomes the trademark and symbol of Henkell Trocken.

Since 1935, the term “Piccolo” has been protected for the small Henkell bottles. The ambitious young waiter became the dominant advertising character for Henkell Trocken Piccolo and also provided the name for the successful 0.2 litre bottle. The love of sparkling wine - even though money was tight - led to a true Piccolo boom in the 1950s and 60s.

Since forever, customers associate the term “Piccolo” with our small sparkling wine bottle. However, the term may only be used as a brand name by Henkell.

Henkell expanded on a large scale – and, as a result, a bigger site was planned quickly. The young architect Paul Bonatz built a state-of-the-art sparkling wine winery in a classicist style for Otto Henkell. The corporate headquarters moved from Mainz to Biebrich on the Rhine.

Henkell pursued a consistent brand policy with an “advertising budget” of 100,000 Marks.

Henkell & Co. is the market leader on the sparkling wine market in Germany and abroad.

The Henkell Trocken trademark is entered in the trademark register.

Otto Henkell’s knowledge of the importance of branded items (which he acquired abroad) led to the creation of Henkell Trocken and the beginning of advertising of Henkell Trocken.

In 1856, Adam Henkell launched the production of sparkling wine. His grandson Otto (1869-1929) achieved the breakthrough on the national and international market with the first branded sparkling wine – Henkell Trocken – at the end of the 19th century.

Our success story began with a wine lover: Adam Henkell (1801-1866), the founder of what is today Henkell & Co Sektkellerei KG, opened a wine store in Mainz in 1832.